You are talking about the concept of the "extended rigid body" which encompasses every point in space as co-rotating with the body regardless if it is physically located on the body, or not.
The conceptual jump here is as follows:
You are used to thinking of particles riding on a rigid body an tracking their velocity as they move around. But if you have a magical magnifying glass and wherever you place in space you measure the velocity of whatever particle happens to be passing underneath it then you can still use $$\vec{v} = \vec{\omega} \times \vec{r}$$ but $\vec{r}$ is the location of the magnifying glass and not any particular particle on the body. Thus you can freely move the magnifying glass anywhere in space, and imagine what would the velocity of a particle would be if it was under it, even if the body does not extent to this location.
Thus the concept of the extended body is needed where $\vec{v} = \vec{\omega} \times \vec{r}$ becomes a field equation that applies to all points in space. This is also called a rotating frame, and crucial to dynamics is to be able to take derivatives of vectors that ride on rotating frames (regardless if they reside on a physical body or on the extended body).
A little more rigorously you can show that two points in space that are riding on the same rotating extended frame and keeping their distance fixed must obey the kinematics of $$\vec{v}_A = \vec{v}_B + (\vec{r}_B-\vec{r}_A) \times \vec{\omega} \tag{1}$$
regardless of where the points are. Thus if all points follow the same kinematics, they must share the same $\vec{\omega}$, or else the above equation would not be valid at all points.
The length between two points is $\ell = \sqrt{ (\vec{r}_A-\vec{r}_B) \cdot (\vec{r}_A-\vec{r}_B) }$ or
$$ (\vec{r}_A-\vec{r}_B) \cdot (\vec{r}_A-\vec{r}_B) = \ell^2 = \text{(const.)} $$
of which you take the time derivative
$$ 2(\vec{v}_A-\vec{v}_B) \cdot (\vec{r}_A-\vec{r}_B) = 0 $$
now use (1) above to get
$$ 2 ( \vec{v}_B + (\vec{r}_B-\vec{r}_A) \times \vec{\omega} - \vec{v}_B) \cdot (\vec{r}_A-\vec{r}_B) = 2 ( (\vec{r}_B-\vec{r}_A) \times \vec{\omega} ) \cdot (\vec{r}_A-\vec{r}_B) \equiv 0 $$
and prove (1)