Let $A$ be a $C^\ast$-algebra. Consider the canonical embedding $A\to A^{**},\; a\mapsto i(a)$, such that $i(a)(a^*)=a^*(a)$ for all $a\in A$. Here is $A^{**}$ considered as a Banach space. It's well known that $i(A)$ is weak$*$-dense in $A^{**}$. I want to endow $A^{**}$ with an inner multiplication, a norm and an involution map, such that $A^{**}$ is a $C^\ast$-algebra. The canonical embedding $i$ is not multiplicative in general. Therefore I want to know: Does it make sense, if one defines the multiplication and an involution on $A$ as follows: $i(a)i(b):=i(ab)$ for all $a,b\in A$ and $i(a)^*:=i(a^*)$ for all $a\in A$ and then you extend continuously on $A^{**}$?
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