The algebraic Theory of Invariants used to be a hot topic until David Hilbert proved his two theorems about invariants. Then for tens of years, the popularity of the topic went down a long time before it picked up again.
Question What are today's mathematical known topics and/or notions that are profound but not popular? Together with an example, could you add an explanation of such a situation?
Example from Computer Science -- geometric SIMD (fine grain parallel processing) was a popular and hot topic till the middle of 1980'. Then you hardly hear about it while the idea is as fundamental as always.
The explanation is two-folded but very simple. On the one hand, there is some learning and new understanding involved in geometric SIMD processing; one needs to acquire new habits, new reflexes. On the other hand, the technology progress was such that people were satisfied with the results obtained without bothering with the SIMD ways. (Underneath, the new traditional computer architecture is not that traditional -- these days, it incorporates quite a bit of parallelity). We see that the geometric SIMD is not popular for the wrong reasons, and a lot of potentials is wasted.