The QFT for the scalar is considered to be massive for a very good reason: it is infinitely unlikely for the mass to vanish.
There is no symmetry principle that would protect the scalar field from acquiring a generic mass. (The gauge symmetry is the principle that protects the masslessness of the photon but the scalar fields can't sacrifice to lose components by a gauge symmetry because nothing would be left.) This is also the reason behind the "hierarchy problem", i.e. why the Higgs is so light. It could be expected to have mass comparable to the highest scales in physics, like the GUT scale or the Planck scale. The real-world Higgs is arguably lighter than most particle physicists would "predict" based on pure thought but it's surely not massless.
This non-protection isn't just a matter of philosophy or shaky speculations about naturalness. The mass is actually a parameter that depends on the RG scale, too. So if it's zero at one scale, it doesn't imply that it's zero at another scale! And indeed, even the real-world Higgs boson may converge to the zero mass at some high enough energy scale. In all these cases, the mathematical machinery that you need is pretty much equivalent to the mathematics needed to analyze the general scalar with the general mass and quartic interactions.
One may construct theories where the vanishing mass is protected by some principle, e.g. supersymmetry. In unbroken $N=1$ SUSY, the mass of the scalar is linked to the mass of the partner fermion. There can still be a quartic (and by SUSY related, also Yukawa) interaction. However, the masslessness will only be preserved if the field (both boson and its fermionic superpartner) will carry a nonzero conserved charge analogous to the electric charge. Then the fermion is a 2-component charged Weyl fermion that must stay massless. But if these particles carry a conserved charge, then they cannot be easily produced as a "bonus" to processes, in analogy with the soft photons. So the directly analogous problem of the IR divergences that we know from photons is absent.
You may also consider scalar fields whose whole potential vanishes, $V=0$, including the quartic term. In $N=2$ supersymmetry and higher, there are symmetry reasons why the scalar fields may be potential-less. In that case, they are moduli and "all" values of the vacuum expectation value are as good as any other. That's on top of the new long-range forces that these exactly massless fields mediate.
But the "moduli" character of these fields makes the situation different from photons because with photons, there is a preferred "photon-less" vacuum state. If there are exactly massless scalar fields i.e. moduli, the vacuum isn't unique but labeled by the vev.
There are many issues but your general expectation that all these things for the scalar field are closely analogous to the IR problems with the photons is an incorrect expectation.