First of all, note that the radial operator ordering ${\cal R}$ is implicitly implied in many textbooks of CFT (e.g. Ref. 1). For instance, eq. (2.2.7) on p. 39 in Ref. 1 is discussing Wick's theorem between two operator ordering prescriptions. In this case between normal ordering $:~:$ and radial ordering ${\cal R}$. See also e.g. this Phys.SE post. The basic 2-point relation of Wick's theorem is
$$ \tag{1} : \hat{X}_i \hat{X}_j : ~=~ {\cal R}(\hat{X}_i \hat{X}_j)+ C_{ij}, $$
where the so-called contraction $C_{ij}$ is assumed to be a $c$-number. [More precisely: $C_{ij}$ is assumed to be a central element.] Here the indices $i,j,k,\ldots$ are a shorthand for all possible discrete and continuous labels of the operators $\hat{X}_i ,\hat{X}_j,\hat{X}_k, \ldots $, cf. DeWitt condensed notation.
OP's sought-for 3-point relation of Wick's theorem is$^1$
$$ \tag{2} : \hat{X}_i \hat{X}_j\hat{X}_k :
~=~ {\cal R}(\hat{X}_i \hat{X}_j\hat{X}_k)
+C_{ij} {\cal R}(\hat{X}_k)
+ C_{ik}{\cal R}(\hat{X}_j)
+ {\cal R}(\hat{X}_i)C_{jk}. $$
Eqs. (1) and (2) can be formally generalized to eq. (2.2.7) of Ref. 1
$$\tag{3} :{\cal F}: ~=~ \exp \left(\frac{1}{2} \sum_{i,j} C_{ij}\frac{\partial}{\partial \hat{X}_i} \frac{\partial}{\partial \hat{X}_j} \right) {\cal R}({\cal F}), $$
where the operator ${\cal F}$ is a function of the operators $\hat{X}_i$. Note that the operators are treated as commutative objects under the two ordering symbols $:~:$ and ${\cal R}$. Eq. (3) is a convenient formal shorthand/mnemonic of the various $n$-point relations of Wick's theorem.
References:
- J. Polchinski, String Theory, Vol. 1; p.39.
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$^1$ In this answer we have assumed for simplicity that all operators $\hat{X}_i$ are Grassmann-even. If some of the operators $\hat{X}_i$ are Grassmann-odd, there will be additional sign factors in eqs. (2) and (3).