The prevailing answers seem to all suggest that friction does not stop. If that were the case, since there are no more horizontal forces, there would be some kind of horizontal acceleration due to $F_{net}=ma$, but that's not the case.
The answer is that friction no longer exerts a force when the ball is rolling without slipping. Let's try to unpack that statement, by considering examples where friction does and does not exert a force:
- A sack of potatoes sits on the ground, with no horizontal forces acting on it.
In this case, friction does not act, since no relative motion.
- A sack of potatoes is dragged across the ground.
In this case, there would be friction, since there is relative motion between the ground and the sack of potatoes.
- A horizontal force attempts to drag a sack of potatoes, but it does not budge.
In this case, there is friction, but in the form of static friction, which prevents what would have been relative motion had the friction not been present.
In this case, the rolling ball is most similar to case 1, because at every moment in time, the bottom of the ball has no relative motion with the ground, and there are no other forces that would perturb it. This is why, in an ideal scenario with no other sources of friction (i.e. rolling friction), a ball that is rolling without slipping would keep rolling indefinitely.