In special relativity, the proper time is defined as $$d\tau^2 = c^2t^2-(x^2+y^2+z^2).$$ One usually introduces a matrix $\eta$ to represent it. I have seen two sign conventions. One has three minuses: $$\eta_3=\left(\begin{array}{cccc} 1 & 0 & 0 & 0 \\ 0 & -1 & 0 & 0 \\ 0 & 0 & -1 & 0 \\ 0 & 0 & 0 & -1 \end{array}\right),$$ and the other one has only one, so $\eta_1=-\eta_3$. Thus, $\tau^2=x^\mu\eta_{3,\mu\nu}x^\nu=-x^\mu\eta_{1,\mu\nu}x^\nu$, summing over repeated indices.
I have been told this is an issue in the physics community, and that relativity typically uses the $(-,+,+,+)$ East coast sign convention while particle physics/quantum field theory often uses the $(+,-,-,-)$ West coast sign convention. Why is that?