I'm a bit confused about different notions of "natural units" that I encounter occasionally. I'm familiar with Planck units, and in particular I can understand the conversion between, say, metres and Planck length, because by noting that
$$[\hbar] = ML^2 T^{-1}\\ [c] = LT^{-1}\\ [G] = M^{-1} L^3 T^{-2}$$
we can get
$$\left[\sqrt{\frac{\hbar G}{c^3}}\right] = L$$
which means that $\sqrt{\frac{\hbar G}{c^3}}$ is our conversion factor between SI (metres) and Planck length.
However, I've recently read papers where the authors only say that $c = \hbar = 1$, leaving out $G$. I'm a bit confused by that, because that means that taking combinations of $\hbar$ and $c$ will leave factors of $M$ in the dimensional analysis which won't cancel with anything. How can I then obtain the conversion factor between metres and the chosen units, analogously to $\sqrt{\frac{\hbar G}{c^3}}$ in the Planck case?
I'm sure that I'm just being stupid here but I'd appreciate a quick explanation.