Consider the classical problem of dropping a coin from a tower at the equator of a planet without atmosphere and with spin $\Omega$: where in relation to a plumb-line will the coin land? When doing this in a naive way (using the difference in horizontal motion due to rotation) or using the coriolis force, one obtains answers that differ by a factor 2/3. What is fundamentally wrong with the naive approach? I'm looking for a simple answer that avoids intricate mathematical arguments as much as possible.
The total force (in the frame of the tower) is the sum of gravity, centrifugal, and coriolis forces. If the height $h$ of the tower is much smaller than the radius of the planet, the first two of these forces are constant (described by $g$) to very good approximation during the fall. The vertical motion is thus $$ \ddot{y} = -g,\qquad\dot{y} = -gt,\qquad y=h-\tfrac{1}{2}gt^2. $$ with travel time $T=\sqrt{2h/g}$. The coriolis acceleration is $\boldsymbol{a}=-2\boldsymbol{\Omega}\wedge\boldsymbol{v},$ giving (with $\boldsymbol{\Omega}=\Omega\hat{\boldsymbol{z}}$) $$ \ddot{x} = 2\Omega\dot{y}. $$ Inserting $\dot{y}$ from above, integrating twice and inserting $T$, one finds for the horizontal offset $$ x = \frac{2}{3} \Omega \sqrt{\frac{2h^3}{g}}. $$
Alternatively, one may use a naive method by simply stating that $$ x \approx T \Delta v_{x} = T \Omega h = \Omega \sqrt{\frac{2h^3}{g}} $$ with $\Delta v_{x}$ the difference of the azimuthal (horizontal in the frame of the person on the tower) velocity between the top and bottom of the tower. This method obtains the correct answer if the coin travels down at constant speed.
There is an even more discrepant situation where a coin is thrown vertically (in the direction of the plumb-line) upwards from the equator and falls back. Here, the naive argument obtains $x=0$ (since $\Delta v_x=0$), while the coriolis force gives $$ x = \frac{8}{3} \Omega \sqrt{\frac{2h^3}{g}}. $$ This is obtained using $\dot{y}=v_0-gt$ with $v_0=\sqrt{2hg}$ and $T=2v_0/g=\sqrt{8h/g}$ with $h$ the maximum height of the trajectory, and then proceeding as above (actually $x(t)$ is maximal for $t=T$). Apparently, the symmetry assumed in the naive method is not present in the real system – can that be seen easily?