In a recent paper (doi/arXiv), of note for causing this recent tussle over its handling by science news media, there's some strange units I can't quite puzzle out. Specifically, the abstract contains the phrase
[...] corresponds to a reduced $B(E3)$ probability of $48(^{+25}_{-34}) \:\mathrm{W{.}u.}$
The unit is used several more times in the body of the text, but it is never explained, so I imagine it's relatively standard in nuclear physics. On the other hand, it's not in the SI brocure so I'm surprised that PRL let a paper through that doesn't define it appropriately (however standard it may be in the field, which would make it acceptable to use unexplained in a regular Physical Review paper) in a venue that's for a general physics audience.
In any case: what is this unit, what does it mean, how does one use it, and what are the physics behind it?