In his 1995 paper, Kaplan explains what are relevant, irrelevant and marginal interactions. The idea is this: the action, S, has dimension $\hbar $. When taking $\hbar=c=1$, $[S]=0$. Besides that $[x]=-1$. so from $$ S=\int d^4x {\cal L} $$ we conclude $$[{\cal L}]=4.$$ This means each of the terms of ${\cal L}$ will have dimension 4. Say in a mass term of a scalar field $$ \frac{1}{2} m^2\phi^2 $$ $[m]=1$ because $[\phi]=1$, which makes the term to have dimension 4.
He says if the coefficients have negative dimension (different from our example) then the cross-section or decay width becomes smaller as the energy of the interaction $E$ becomes smaller, thus we call these interactions irrelevant. My question is why $[\rm coeff.]<0$ imply smaller cross-sections and decays widths as $E$ decreases?