When talking of exponential decay, as with radioactive decay, the formula used (e.g. Wikipedia and my textbook) is:
$$ N(t) = N_0e^{-\lambda t} $$
This formula, with the decay constant $\lambda$ makes little intuitive sense. It is the ratio between the amount of radioactive material and the decay at any time. It might lead one to believe that after one time unit, the amount of radioactive material has been decreased by a factor $1/\lambda$, but that is not even the case.
A much more intuitive form would be like the formula of exponential growth:
$$ N_{wrong}(t) = N_0*(1-k)^t, k= 1-e^{-\lambda} $$
One only needs to look at that formula for a second to get an intuitive understanding of the rate of the decay.
I got curious about this, and I want to ask why mathematicians or physicists have chosen the first mentioned formula. Did I miss something clever here?