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What happens to matter in a standard model with zero Higgs VEV?
What if the Higgs did not have a "Mexican hat" potential and the therefore it's vacuum expectation value were zero. Then the elementary particle masses would be zero, so the electron, W+, W-, Z and quarks would all be massless. Would a proton with non-zero mass be possible since most of the proton mass comes from the binding energy of gluons which are already massless?
The weak force would be long range and fall off like $1/r^2$. I assume the Z would take the role of the photon. How many kinds of weak charge are there? Would like charges be repelled and unlike charges be attracted via the Z? Would there be something equivalent to magnetism?
What would the massless W do? Would the long range weak "W" force change the electrical charge values of electrons/neutrinos and quarks? How weird is that!
I know, we wouldn't exist to see all of this, but I am curious about how this would all work.