For simplicity consider the earth a sphere with the acceleration of gravity on an object the same anywhere on the surface of the earth. The earth rotates about an axis through its poles. Define the "weight" of the object as the force the object exerts on a support attached to the earth when the object is sitting stationary on the support. The weight is equal in magnitude and opposite in direction to the force of the support on the object. Consider an object dropped from a small height above the surface of the earth at the equator.
Consider an object initially at rest on the support at a height $h$
Consider an inertial reference frame "watching" the earth's rotation. At a pole there is no rotation and no centripetal force; the magnitude of the force of gravity equals that of the force of the support on the object. In contrast, at the equator the magnitude of the force of gravity exceeds that of the force of the support on the object just enough to provide the centripetal force to keep the object rotating with the earth. The force of gravity on the object is the same both at the pole and the equator. Therefore, the force of the support on the object is greater at the pole than at the equator, so the weight of the object is greater at the pole than at the equator.
Consider a non-inertial frame rotating with the earth with origin at the center of the earth. The object is at rest in this frame. At the pole the magnitude of the force of gravity equals that of the force of the support on the object. At the equator, in this frame the object also experiences a fictitious centrifugal force outwards. Due the centrifugal force, the force of the support on the object is less at the equator than at a pole, hence, the weight of the object is less at the equator.
The difference in weight is very small.
Consider an object initially at rest at the equator, then dropped
Once dropped, the only force on the object is that of gravity. Using polar coordinates, in the inertial frame, the radial and tangential equations of motion are $-mg\hat n = m(\ddot r - r\dot {\theta^2})\hat n$ and
$0 = m(r\ddot \theta + 2\dot r \dot \theta)\hat l$ where $r$ and $\theta$ are the radial and angular positions, with unit vectors $\hat r$ in the increasing radial direction and $\hat l$ in the increasing angular direction, respectively. $g$ is the acceleration of gravity. The radial equation of motion has a centripetal acceleration term: $-r\dot {\theta^2}\hat n$ so the object does have centripetal acceleration when dropped, but this is a small correction for this case and the radial motion can be accurately evaluated as $-mg\hat n = m\ddot r\hat n$. The object initially had the same angular velocity as that of the earth before it was dropped. Once dropped, the object is only subject to the force of gravity, a central force, and its angular momentum must be conserved. This means that as the object is dropped its angular momentum is constant and as it is dropping (decreasing in height) its angular velocity exceeds that of the surface of the earth, so when it contacts the earth, the object is displaced relative to a vertical from the initial height of the object to the surface of the earth. See the answer by @Ricardo Ochel to Deviation of free falling objects (Coriolis effect) using conservation of angular momentum for a detailed evaluation in the inertial frame.
In the non-inertial frame rotating with the earth with origin at the center of the earth, the object was initially at rest, but when dropped it now experiences an additional fictitious force besides the centrifugal force, the Coriolis force, that deflects it sideways as it drops. See the text Analytical Mechanics by Fowles for a detailed calculation in the non-inertial frame.
The deviation from the vertical is the same whether evaluated in either the inertial or non-inertial frame.
So regarding your questions:
(2) g is not different. Sometimes it is said that the "effective" g is different where effective g means g minus the centrifugal effect.
(1) Consider an object at the equator that is dropped.
Viewed in the inertial frame, the object initially followed the earths rotation. Once dropped it maintains constant angular momentum and its angular velocity is not the same as that of the surface of the earth, so it has a displacement from the vertical on impact with the earth.
Viewed in the non-inertial frame, the displacement from the vertical is due to the Coriolis fictitious force.