Imagine that you have a relatively stiff spring in your hands. Hold one end of the spring in each hand, and hold your left hand stationary while you extend your right hand away from you. You will observe that the spring gets longer, and that you feel it pull on your left hand. Furthermore, the longer the spring is, the harder it pulls on your hand.
Terminology: We say that the stretched spring exerts a force on your left hand.
At this point, you would be justified in claiming that there is a one-to-one relationship between the length of the spring $\ell$ and the force exerted on your left hand $F$. This spring is now your force gauge - you can now subject various objects to the same force by attaching the spring and ensuring that it maintains a constant length.
Now that you have an instrument, consider an experiment. In your laboratory, you have a long, frictionless track (like an air track) and a cart whose mass you can change by stacking blocks on it. You notice that when you push on the cart, it accelerates, and you would like to quantify this relationship.
You attach your spring to the end of your cart and pull in such a way that your spring maintains a constant length of, say, $\ell=5$ cm, and therefore exerts a consistent force $F$. You measure the resulting acceleration, and then repeat the experiment by stacking different combinations of blocks on it. At the end of the experiment you find that the acceleration of the cart is inversely proportional to its mass when the force exerted upon it is held fixed.
For the next experiment, you take several identical springs and attach them all to the block "in parallel." You reason that if one spring exerts a force $F$ on the block, then $N$ identical springs (all stretched to the same length as the original) will exert $N$ times the original force. Under this fairly mild assumption, you hold the mass of your cart fixed and measure its acceleration when subjected to various different forces. At the end of your experiment, you find that the acceleration of the cart is proportional to the force exerted upon it when its mass is held fixed.
At the end of your long day of experimentation, you are therefore led to postulate that
$$F \propto m a$$
$$\implies F = k ma$$
for some constant $k$. If you choose a value for $k$, then this relationship allows you to assign a numerical value to $F$, which would be quite useful. It is, after all, much easier to report a numerical value than to say "the force exerted by my favorite laboratory spring when it is stretched to a length of $5$ cm."
All that remains is to choose a value for $k$. Because you love to measure mass in kilograms, distance in meters, and time in seconds, you say
This quantity force is to be measured in units of Newtons, such that a total force of $1$ N will accelerate a $1$ kg object at $1$ m/s$^2$.
This amounts to choosing $k=1 \frac{\text{N}}{\text{kg}\cdot\text{m}/\text{s}^2}$.