I am just reading some material about symmetry breaking and so-called effective action/potential
Consider a lagrangian \begin{equation*} \mathcal{L}=\frac{1}{2}(\partial \phi)^2-\frac{1}{2}m^2\phi^2-\frac{\lambda}{4!}\phi^4=\frac{1}{2}(\partial \phi)^2-V(\phi) \end{equation*} Now it is known for $m^2>0$, symmetry is unbroken, $m^2<0$, symmetry is broken. But people usually spend pages on discussing the case $m^2=0$.
My first confusion is: for $m^2=0$, $V(\phi)=\frac{\lambda}{4!}\phi^4$ attains its minimum at just one point $\phi=0$, and the symmetry seems unbroken. Why is it necessary for us to consider $m^2=0$?
My second confusion is:
In the P&S's book "An Intro to QFT", 11.1, it is shown $V(\phi)$ for $m^2<0$ has two minima $\pm \phi_0$, called expectation value of $\phi$. Why is it called "expectation value"? Is it an average of something? In field theory, what is the physical motivation of minimizing a potential $V(\phi)$?