You may have been taught to skip a step. The cross product of two vectors does not equal the area of the parallelogram between them. It yields a vector whose magnitude is that area, and whose direction is defined to be normal to the surface. This magnitude is, of course, a scalar, as one would expect for an area.
As others have mentioned, the direction of this cross product is often useful for other reasons. For example, many equations end up taking the dot product between a flow or force and the normal to a surface. Using the cross product can make such equations much simple to evaluate.