The completely symmetric form of Coulomb's constant, such that $E=H$, is $K_c=c/4\pi$. If you equate the forces of gravity and electricity, you can wrote, eg $M=þQ$, where $þ$ is a constant. Then $G=c/4\pi þ^2$. Stoney's mass is then $eþ$ and planck's mass is $eþ/\sqrt{\alpha}$.
The rationalisation of equations only start when you do, as Heaviside and as Lorentz do, start with maxwell's equations. People are starting to do this with gravity, see, eg gravitomagnetism on the wikipedia.
SI treats rationalisation of quantities in three different ways according to whether it is gravity (unrationalised, no units), or electricity (rationalised, no extra units), or light (unrationalised with units)
It should be noted that gravitational magnetic-theory is somewhat behind the corresponding electric version, because the anticipated size of the field is so small that only now it is possible to try to detect the field.
One should imagine that $G$ is a 'falle-constant'. That is, Newton's equation is not usable as a definition of mass in the way that Coulomb's equation might define charge, so the non-variable constants are lumped together in the manner that $K_c$ defines coulomb's constant. It's only when one has a sufficient theory behind it that one tries to modify the value of $G$. 'Falle-constant' here simply means that the units and value of the constant are 'as they fall'.