The digits of the speed of light are not special. The number that you see ($3*10^8$) only arises in physics because we measure length in meters and time in seconds. But of course, these units are arbitrary. Meters are convenient for human level measurements, and so are seconds.
But to describe the numerical values of distances on larger scales (like inter-planetary distances), we do use other units like Light years (as those distances would have very large numerical values if measured in meters). If we use Lighter year and year respectively as the units of distance and time, then we get $1 light year/year$ as the invariant speed in our universe.
Edit- You're asking why the speed of light is as big as it is. To answer that, we'd first have to link the units of distance and time to some fundamental properties of the universe.
In physics, the fundamental property of the universe that we use to define these units is the speed of light itself. Our definition of a second is the time it takes for light to cover approx $3*10^8m$. If some humans in some alternate universe use this same system to define $m$ and $s$, then they'd inevitably get the same numerical value of the light speed in those units.
So if we want to make sense of the question, we'd first have to define the units of distance and time in terms of some other intrinsic property of the universe, and then ask, if in some alternate universe, the speed of light can have a different numerical value in those fundamental units.
However, I'm not aware of any units of distance and time which are defined in terms of some other fundamental properties of the universe. Even the Planck units are based on the speed of light. Maybe this has something to do with the fact that space and time measurements are not absolute, and hence using the invariant speed to define these units is pretty much the only choice we have.
But let's try to define distance and time units in terms of some other fundamental property. Atoms are pretty fundamental, so let's use the Hydrogen atom. For simplicity, let's assume a non-quantum mechanical world with a Hydrogen atom of a fixed radius and a ball-shaped electron orbiting the nucleus. We could define the unit $m$ as the radius of this hydrogen atom, and the unit $s$ as the time it takes for the electron to orbit completely.
Inevitably, we'd get some fixed numerical value for the light speed in terms of these fundamental units. Our question is now, whether in an alternate universe of Hydrogen atoms, does light speed have the same numerical value in terms of these units?
However, there's a problem with this setup. Would Hydrogen atoms even exist in an alternate universe with a different light speed? I mean...speed of light definitely helps shape up the universe into its current structure. It appears in equations which govern interactions between particles. Who knows what kind of atoms would form or if humans (as we know them) would even exist in a universe with a different light speed. The particle interactions in that universe would probably be very different resulting in a very different universe.
Because of this problem, we're not able to carry over our Hydrogen atom based definition of units from one universe to another.
Take for example, the constant $\pi$. Its value is intrinsically linked with the structure of space on which it is defined. We can't have a different value of $\pi$ for a circle on a flat piece of paper. If we want $\pi$ to have a different value in some universe, the structure of the other universe would have to be completely different.
Similarly, the speed of light is probably linked to the way matter intracts in our universe. If it was any different, universe would be completely different. Maybe atoms wouldn't even form. This is probably the reason it's very hard to even define distance and time units in terms of some other fundamental property of the universe.