"...something which has no other real world analogous meaning ... such an obscure entity?"
Your assumption is mistaken, there is nothing especially different or obscure about the square roots of negative numbers or mixing them with real numbers to create complex ones. "Real" and "imaginary" are just historical epithets, arbitrary jargon, in just the same way that "rational" and "irrational" are.
Consider a complex number in polar form $(A, \theta)$ where $A$ is its amplitude or radius and $\theta$ its angle from the real axis. It is much easier to multiply complex numbers in this form, while in electrical engineering $\theta$ is referred to as the phase angle, so this form is often used.
Euler discovered that you can express this algebraically as an exponential: $Ae^{i\theta}$. This led to what has been declared the most beautiful equation of all time, $e^{i\pi} + 1 = 0$. Beauty and obscurity lie only in the eye of the beholder.
In geometry, complex numbers are treated as an alternative metric or ruler, which you can lay down on some topological manifold to create a familiar surface or space. Surfaces with a complex metric are known as Riemann surfaces. The significant point here is that the surface can exist as a physical entity, such as a sphere, and the metric is just an afterthought that helps you navigate it. You can alternatively use a real (x, y) grid or, as we do on Earth, real polar coordinates. The choice depends on the kind of maths you want to do, such as what rule you have for "multiplying" one coordinate pair with another. Neither real nor complex arithmetic is any more "obscure" than the other.
Complex numbers are used in electrical and electronic engineering, and many other areas of physics, because the arithmetic accurately predicts circuit and other physical properties. The numbers were discovered first, so there was no "prior technique". The older Newtonian mechanics does not generally involve complex numbers. The parts of it which do, such as wave mechanics, were mysteries until complex numbers came along.
In other disciplines, such as taking square roots of negative numbers, there was previously assumed to be no solution. Imaginary and complex numbers not only provided solutions but closed the hierarchy of natural < integer < rational < real < complex such that the number system was now complete, with no unsolvable loose ends. Another answer now expands on this.
Perhaps others know of an area which once found solutions a different way?