If you look at the masses of leptons and quarks in the standard model, you will see that the masses are not very similar but are orders of magnitude apart.
e.g. Top quark mass is about 40 times bottom quark mass which is about 40 times strange quark mass.
Likewise the lepton masses are orders of magnitude apart in each generation.
If, for example, the known fermions were made of smaller particles you would expect to see the masses (squared) follow more of an arithmetic progression. So this probably rules out this idea.
In a theory like string theory, the masses depend on how certain extra dimensions are curled up which in turn affects how much the Higgs boson interacts with each fermion. But would we expect to see orders of magnitude mass differences in most cases?
Likewise should we expect the neutrino masses to be orders of magnitude different from each other. And WHY would we expect this? (What physical principle?)