The formula for moment about a point is:
$$M = Fd$$
After looking at other answers on stackexchange, I'm still not convinced with the 'intuitive' explanations that are given. I understand the cross product relationship between F and d and how to compute the moment, but I'm not searching for a mathematical explanation. I would prefer an explanation based purely on the explanation of concepts intuitively.
I'm not sure how the formula was decided to express the 'turning effect intensity' of a certain force. Why specifically this formula and not some other form? Maybe there's an explanation using rigid bodies?