It's best understood by analogy of mechanical torque: ${\boldsymbol {\tau }}=\mathbf {r} \times \mathbf {F} \,\!$, which is a measure of force in angular terms,- how quickly object will start to rotate by applied force to some contact point (i.e. response to torque is an angular acceleration).
Consequently, it's relatively easy to go from electric dipole moment to a torque, - if you place some charge dipole in an external electric field, then this field will apply torque to a dipole trying to align dipole with field lines.
Magnitude of this dipole "turning force", aka torque is:
$$ {\boldsymbol {\tau }}=q\mathbf {d} \times \mathbf {E} $$
You can also say that torque is some sort of "mechanical moment". Hope that helps !