The paper you cite is hard to read as it is written in an unclear way, but it is the case that photons can appear to have a mass when they are travelling through some material like glass, and this may be what the paper is about.
This mass arises because the photon interacts with electrons in the glass and forms a mixed photon/electron state that gets a mass from the electron part of the state. For more on this see my answer to If refraction slows down light, isn't it possible to hold light still? However we should emphasise that this does not mean the photon has a mass. It means only that the mixed photon/electron state has a mass, and that mass depends on the strength of the interaction.
Generations of students have taken the photon energy, $h\nu$, and divided it by $c^2$ to try and calculate a mass for the photon, but the result has no physical meaning. Einstein's original equation $E = mc^2$ applies only to particles that are stationary, and photons are obviously not stationary. For a particle moving with a momentum $p$ the full equation is:
$$ E^2 = p^2c^2 + m^2c^4 $$
where $m$ is the rest mass of the particle. For a photon $m = 0$ and the equation becomes:
$$ E = pc $$
Then setting $E = h\nu = hc/\lambda$ gives us the equation for the momentum:
$$ p = \frac{h}{\lambda} $$
It is tempting to say that $p = mv$ and substitute this to calculate a mass for the photon but the momentum of a photon is not given by this equation - the equation $p=mv$ only applies to massive particles. That is why it is physically meaningless to calculate a photon mass this way.
Strictly speaking the zero rest mass of a photon is just an assumption we make, and it is possible that some experiment one day might discover photons do have a non-zero rest mass. There is an nice review of the experimental evidence on the Science web site. The latest experiments show that if the photon does have a mass it must be less than about $10^{-48}$ kg.