The physical symmetries of a theory are defined by the action. (Here I'm thinking of classical field theory and ignoring the possibility of quantum anomalies). The logic is that the dynamics of a system are determined by the action; a symmetry is a transformation of the degrees of freedom that leaves the system invariant; therefore, a symmetry is a transformation of the fields that leaves the action invariant [as pointed out in the comments, actually the action need not actually be strictly invariant to give the same dynamics; for example if a transformation simply rescales the action by an overall constant, then you will get the same equations of motion and therefore the same dynamics, at least classically. I will use the phrase "leave the action invariant" somewhat loosely to mean "gives you an identical physical system"]. Any transformation of the fields you come up with that leaves the action invariant, is a symmetry of the theory.
In your case, the action has a Lorentz symmetry under which $\phi$ and $\psi$ transform as scalars in the usual way. In general, if you're able to construct a Lorentz invariant action, then you'd expect the individual pieces of the action must transform in some representation, in order to combine to form a scalar. Having said that, the representation can be "non-obvious" (more precisely, nonlinearly realized), if the symmetry is spontaneously broken. In the 1860s wasn't obvious that it would be helpful to formulate Maxwell's equations in terms of fields that transform nicely under Lorentz transformations, given that the world we live in day-to-day apparently has a preferred frame where the Sun is stationary.
Now, you're right that often the above story is usually presented "backwards," where we start with field transformations, and then build a Lagrangian from there. That is because we are usually not in the position of knowing the fundamental Lagrangian and deriving the symmetries (the logical order of operations), but instead we have some idea what the degrees of freedom and symmetries are and we are guessing at what the underlying Lagrangian is (illogical but that's how science works!).
Now, how can we interpret your "symmetry"? I've said the action determines what the symmetries are, and your transformation is apparently a symmetry of the action. In fact, your action does have a kind of scaling symmetry, where the fields transform as $\phi \rightarrow \lambda \phi$ and $\psi \rightarrow \lambda^{-1} \psi$ while the coordinates stay fixed, and the transformation you've defined is essentially a subgroup of the full symmetry group where you simultaneously do a Lorentz boost and a rescaling, with a related parameter. However, this scaling symmetry will not be present if you add normal kinetic terms for $\phi$ and $\psi$, like $(\partial \phi)^2$ and $(\partial \psi)^2$. (Unless you generalize the symmetry to allow the coordinates to rescale, like in the conformal group).