I'm going to provide a possible controversial answer, in an attempt to provoke some discussion. I do this in good faith, and in the belief that what I state are true, and back with references (comments of "citation needed" will be very handy). I context this with: I'm a condensed matter theorist, and I think the usual exposition of AdS/CFT has the cart before the horse. I will take a long detour, but hopefully I will come back at the end and answer the actual question.
Let's start with a spin 1/2 chain on a 1D lattice, infinite in extent. The Hilbert space is a product of 2 dimensional spaces. Let the Hamiltonian be anti-ferromagnetic Ising with an external magnetic field, so that at a critical field strength we will get a quantum phase transition from anti-ferromagnetic to ferromagnetic. We deal only with the ground state (i.e. at zero temperature). Let's then make a couple of observations: away from the phase transition, the correlation length is finite, and the entanglement entropy of any given block of length $L$ is asymptotically a constant (as $L \rightarrow \infty$); at the phase transition, the correlation length is infinite, and the entanglement entropy goes as $\log(L)$. Note that these are quite special features of the ground state, since the typical (defined as average over the canonical Haar measure) state has entanglement entropy which scales as $L$.
Therefore, instead of writing the ground state with full generality $$\left| \Omega \right\rangle = \sum_{s_1,s_2,\ldots} c_{s_1,s_2,\ldots} \left|s_1\right\rangle\otimes\left|s_2\right\rangle\otimes\ldots$$ where we would have to specify the matrix $c$ with an exponentially large number of dimensions (spanning the full Hilbert space), we're going to restrict our attention to so-called Matrix Product States (MPS) with the form: $$\left|\Omega\right\rangle = \sum_{s_1,s_2,\ldots} \mathrm{Tr}\left(\hat A^{s_1} \hat A^{s_2} \ldots \right) \left|s_1\right\rangle\otimes\left|s_2\right\rangle\otimes\ldots$$ where the matrices $\hat A^{s_i}$ are arbitrary matrices of dimension $m$. Essentially, we're staring in the corner of Hilbert space which is spanned by a linearly increasing number of dimensions. Now, as $m \rightarrow \infty$ we recover the full Hilbert space, but away from the critical point, a finite $m$ suffices to fully (exactly) describe the ground state, because of the prior point about finite entanglement entropy; essentially, the dimension $m$ controls how much entanglement is possible between adjacent sites, and the MPS ansatz fully spans all such states.
But, as mentioned, the entanglement in a critical state is not bounded. In this case, we can use a different ansatz, the Multi-scale Entanglement Renormalisation Ansatz (MERA). The construction is difficult to describe in words, but easier in pictures. If we use tensor network diagrams (first identified by Penrose and called spin networks), we depict each tensor as a blob with a number of legs equal to its rank. Treating the matrices $\hat A^{s_i}$ as 3-rank tensors (one extra due to the spin index), we can draw the MPS as:
where the lower legs are the spin indices. The MERA is then

(but imagine that the "tree" continues upwards without end). The essence is that we reify coarse graining (i.e. renormalisation) into the ground state description by a tree of disentanglers and coarse graining. Again, if we do this right, this can describe the ground state with perfect accuracy.
These tensor network diagrams also give a picturesque reason for why the entanglement entropy scales as a constant and as $\log(L)$ respectively. The argument is that the entanglement is localised at the boundary of a block (as it has to, since each connection in that network can only support a finite amount of entanglement), but the "boundary" actually scales differently in the two cases: the the non-critical case, it is just the edges of a 1D chain, which clearly don't care about the bulk; in the critical case, it needs to include not only the bottom layer, but all the layers above it, and there are $\log(L)$ layers.
So far, everything is basically (up to corner cases) true. Let's now turn to more conjectural/interpretational stuff. Focus on MERA. Notice that if we treat it as a space, then a natural distance measure is the number of "hops" we need to do from one vertex to another; notice also, that in the continuum limit this is a homogeneous hyperbolic space, i.e. AdS. In the original Ising model, at the critical point, the field theory should be conformally invariant, and thus be a CFT. This is all but AdS/CFT, except we haven't specified that the MERA coefficients are computed by a quantum gravitational theory (it probably can't be, I think... the central charge is 1, and nothing is supersymmetric).
Now, at this point, you might think "Aha! See? AdS/CFT is of primary importance to even mundane things like condensed matter!" However, I'd like to present some evidence that actually, AdS/CFT is a mundane consequence of a very clever idea, which is to geometrically interpret the information in a ground state.
Let's consider instead an interacting fermion system in 1D. The usual electrons with Coulomb repulsion will do. It is known that the physical ground state is that of non-interacting solitons of fractionalised electrons: holons (carrying the charge) and spinons (carrying the spin). Our ansatz will then be that of MERA, but at a certain depth in the tree, we duplicate everything above it --- so that we end up with two 1D systems, one for holons and one for spinons. In the geometric picture above, it will be as if we glued an extra AdS space onto the usual one, so that we get a fork.
The reason this suggests that actually the ground state should come first and the holography principle second is two fold:
- Holography only holds for special states like the ground state, where the entanglement entropy scales sub-bulk.
- The internal AdS space might not be AdS, or even admit any sort of nice geometrical picture, and even if it does, it might not be given by some sort of Lagrangian based field theory.
So, back to the question: "what is special about AdS?" Other answers will no doubt focus on the special geometry that makes the maths work, but I would answer that the key is never the inner space, but the boundary: the (super-)CFT. The inner space, in this case, AdS, just comes along for a ride. If we had some other kind of boundary theory, we'd have some other kind of inner space, or not a space at all!
References:
Seminal (?) paper on correspondence between MERA and holography: http://arxiv.org/abs/0905.1317
Branching MERA as exotic holography: http://pirsa.org/10110076