It seems intuitive that $a\; \propto \frac{F}{m}$, as the greater the force that is applied on an object, the greater its acceleration will be. Inversely, the greater the mass of the object, the slower the acceleration will be.
However, when rewriting proportions as equations, you must introduce a constant of proportionality, and in this case of a direct proportion, if $a \propto \frac{F}{m}$ then when rewriting as an equation you will have $$a = k\cdot\frac{F}{m}$$
In order to get the standard formula $F = ma$ this constant must be $1$. However, how do we know that this is the case? How do we know that the constant isn't $2$ and the formula $F = \frac{1}{2}ma$, for instance?